Traceability
Carry identifiers plus batch, date or serial data when the application requires variable information.
GS1 2D Codes & European Product Data
Prepare your production line for GS1 2D codes
Move from a code concept to reliable production: select the right carrier, print or mark variable data, verify readability and connect the result to line control.
What Sunrise 2027 means
More data in one scannable code
GS1 is preparing retail systems to process 2D codes at point of sale by the end of 2027. The transition supports richer product identification, traceability and digital information, while actual timing and carrier choice still depend on each market and application.
Digital product information
Use GS1 Digital Link to connect product identity with online information and services.
Operational control
Support scanning, verification, rejection and production records with one consistent data workflow.
Transition, not a sudden switch: linear barcodes do not automatically disappear in 2027. Many lines will use dual marking while retailers and supply-chain partners become ready for 2D scanning.
The first production decision
Preprinted static code or inline variable code?
Use preprint for fixed data
A static GTIN or fixed web destination can often be incorporated into packaging artwork when every pack carries the same content.
Use inline coding for variable data
Batch, expiry date, serial number or production-specific information must be generated and applied during production.
Verify the real result
Test code size, contrast, placement and readability on the actual substrate at normal line speed—not only on a laboratory sample.
From data to a verified pack
Four checks make the line production-ready
Define the data
Confirm the carrier, identifiers, variable fields and the system that creates each code.
Choose the process
Match laser marking or label application to the package material, code size and speed.
Inspect every code
Check presence, content, contrast, geometry and readability with machine vision.
Control exceptions
Connect alarms, rejects and production records so incorrect codes do not move downstream.
Three practical questions
Before changing the line
Which 2D carrier should we use?
Use the carrier required by your sector and trading partners. QR Codes powered by GS1 are well suited to connected product information; GS1 DataMatrix is compact and common in healthcare, direct marking and space-constrained applications.
Do we need a Digital Product Passport now?
Not every product does. EU requirements and dates are being defined by product group. A GS1-compatible 2D code may support the data-carrier strategy, but the code alone does not establish full compliance.
What should we send for a feasibility test?
Send real materials, artwork, target code content and size, line speed, available installation space and the required verification or reject workflow.
Test your code on the real material
Send the package, required data, target size and production speed. Lugsicher can compare marking and verification directions before a formal quotation.